The low-cost carrier model in China: the adoption of a strategic innovation
作者： Liting Liang , Andrew D. James
DOI: 10.1080/09537320802557384
关键词: Economics 、 Context (language use) 、 Marketing 、 Commercial aviation 、 Low-cost carrier 、 Politics 、 Industrial organization 、 China 、 Strategic innovation 、 Business model 、 Management Science and Operations Research 、 Strategy and Management
摘要: The low-cost carrier (LCC) business model represents a strategic innovation that has had significant impact on the dynamics of commercial aviation industry in North America, Europe and increasingly Asia. This paper considers adoption LCC China discusses effect particularities Chinese political, economic regulatory context rate character adoption. We conclude by considering what experience three companies have adopted can tell us about prospects for wider this China.
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