Destination Attractiveness and Memorable Travel Experiences in Silk Road Tourism in Uzbekistan

摘要: This study explored the relationships between destination attractiveness, satisfaction, sense of reliving, and loyalty among American tourists who had experienced Silk Road tourism in Uzbekistan. In addition, this investigated mediating role reliving with regard to satisfaction loyalty. A total 477 respondents participated were used for final analysis. The results suggest that attractiveness includes multidimensional constructs consisting five dimensions, namely, cultural natural local people superstructure, infrastructure, price attractiveness. Cultural warm hospitality people, superstructure appear be competitive attributes Uzbekistan affecting tourist satisfaction. Furthermore, reveal increases was also confirmed. Tourists remember their travel experiences upon returning home, relive experiences, demonstrate behavioral intentions. These findings can provide a deeper understanding memorable increasing destinations related