Destination avoidance and inept destination sets

作者: Rob Lawson , Maree Thyne

DOI: 10.1177/135676670100700301

关键词: MarketingAdvertisingRespondentCrowdingPerceptionPsychologyCultural diversitySet (psychology)DestinationsSample (statistics)Perceptual mapping

摘要: This research investigates how different destination choice sets are defined, particularly with respect to the reasons for choosing not visit a destination. The paper discusses idea of limited which consumers may hold when making decisions travel, and outlines inept destinations held by sample New Zealanders both domestic international travel. Inept those consciously rejected respondent as visit. dimensions current indicate including in their set outlined; examples locations include perceived expense crowding, expense, danger cultural differences.

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