Reducing Consumer Disadvantage: Reassessing Access in the Retail Environment

作者: Rosemary D. F. Bromley , David L. Matthews

DOI: 10.1080/09593960701631904

关键词: WheelchairAdvertisingCar parkingFood shoppingStaff trainingDisability discrimination actWheelchair userMarketingBusinessDisadvantageDisadvantaged

摘要: Abstract Extensive interviews about the food shopping experiences of one disadvantaged group—wheelchair users in South Wales—enables a reassessment access dimension consumer disadvantage following period pronounced retail changes and improvements associated with Disability Discrimination Act. Although slim majority wheelchair felt that they had proper choice over their locations, many expressed continuing disadvantage. Residual remains particularly older, more traditional while large supermarkets offer advantages because dedicated car parking spaces, spacious aisles, special facilities staff training. For user, superstore growth has beneficial effect on accessibility, reducing

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