Preventing Shoplifting: Exploring Online Comments to Propose a Model

摘要: In recent years, the marketing literature has expended considerable effort to understand and theorize consumer misbehavior. However, scant research theoretically explores shoplifting. This is surprising, as currently, annual cost of shoplifting close $50 billion in United States. Utilizing a mixed‐methods approach, we conduct two studies. Study 1 qualitative content analysis online discussions with regard 2 an empirical examination that uses US national sample n = 1,001 consumers; it designed test specific hypotheses regarding antecedents consumers’ intentions shoplift using interdisciplinary theoretical framework from criminology, psychology, marketing. The model integrates these different disciplines improve our understanding by offering avenues tackle supersede traditional security measures retail. integrated conceptual extends theory planned behavior routine activity behavioral behind results show suitability targets, offender motivation, absence capable guardians affect potential offenders’ attitudes, subjective norms, confidence their ability shoplift, which, turn, all influence intention shoplift. contribute provide implications for retail practitioners over above merely augmenting store security.