Local food: understanding consumer motivations in innovative retail formats

摘要: Purpose – This paper sets out to profile the activities and consumers of a unique successful local food retail outlet in UK that is based on weekly community markets.Design/methodology/approach The seminal literature reviewed prior providing case study outlet, True Food Co‐op. followed by results from detailed survey its customers.Findings increase availability interest over last decade has been matched new research findings. Although there consensus reasons why people buy food, are significant gaps other areas one's understanding, such as lack clear definition what is. frustrating further developments sector.Research limitations/implications Business development strategies rely niche markets, fast‐moving consumer goods categories enjoying rapid growth. However, many difficultie...