E-WOM from e-commerce websites and social media: Which will consumers adopt?
作者： Qiang Yan , Shuang Wu , Lingli Wang , Pengfei Wu , Hejie Chen
DOI: 10.1016/J.ELERAP.2016.03.004
关键词: Social media 、 Conceptual model 、 E-commerce 、 User-generated content 、 Context (language use) 、 Psychology 、 Credibility 、 Perspective (graphical) 、 Advertising 、 Marketing 、 Word of mouth
摘要: The influence of user generated content on e-commerce websites and social media has been addressed in both practical and theoretical fields. Since most previous studies focus on …
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