Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective
作者： Mengya (Lavender) Shu , Noel Scott
DOI: 10.1080/10548408.2014.873318
关键词:
摘要: This study is an experimental investigation of the influence of social media on choosing an overseas study destination. The elaboration likelihood model of communication and …
uq.edu.au
core.ac.uk
cabdirect.org参考文章(63)
Paul Gillin, The New Influencers: A Marketer's Guide to the New Social Media ,(2007)
Shelly Rodgers, Kennon M. Sheldon, An Improved Way To Characterize Internet Users Journal of Advertising Research. ,vol. 42, pp. 85- 94 ,(2002) , 10.2501/JAR-42-5-85-94
Subhasish Dasgupta, Mary Granger, Nina McGarry, User Acceptance of E-Collaboration Technology: An Extension of the Technology Acceptance Model Group Decision and Negotiation. ,vol. 11, pp. 87- 100 ,(2002) , 10.1023/A:1015221710638
Daniel J. O'Keefe, Persuasion : theory & research SAGE. ,(2002)
Betty Weiler, Mark Poll, Sam H Ham, Michael Hughes, Terence James Brown, Jim Curtis, Asking Visitors to Help: Research to Guide Strategic Communication for Protected Area Management Ham, S.H., Weiler, B., Hughes, M. <https://researchrepository.murdoch.edu.au/view/author/Hughes, Michael.html>ORCID: 0000-0002-9810-1891 <http://orcid.org/0000-0002-9810-1891> and Brown, T. (2008) Asking visitors to help: research to guide strategic communication in protected area management. CRC for Sustainable Tourism Pty Ltd. pp. 1- 90 ,(2008)
Christy M.K. Cheung, Matthew K.O. Lee, Neil Rabjohn, The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities Internet Research. ,vol. 18, pp. 229- 247 ,(2008) , 10.1108/10662240810883290
Charles U. Larson, Persuasion: Reception and Responsibility ,(1973)
Sejung Marina Choi, Nora J. Rifon, Antecedents and Consequences of Web Advertising Credibility Journal of Interactive Advertising. ,vol. 3, pp. 12- 24 ,(2002) , 10.1080/15252019.2002.10722064
Bernard C. Y. Tan, June Zhu, Effectiveness of Blog Advertising: Impact of Communicator Expertise, Advertising Intent, and Product Involvement international conference on information systems. pp. 121- ,(2007)
Stephanie Watts, Wei Zhang, Knowledge adoption in online communities of practice French Journal of Management Information Systems. ,vol. 21, pp. 67- 88 ,(2003) , 10.9876/SIM.V9I1.152