作者: Nicholas Carah , Eric Louw
DOI: 10.1177/1329878X1214400118
关键词: Launched 、 Public relations 、 Flood myth 、 Project commissioning 、 Journalism 、 Publishing 、 General partnership 、 Sociology 、 Government 、 Audience participation
摘要: Following the Brisbane flood in 2011, Seven's breakfast television program Sunrise launched a partnership with Queensland government called 'Operation Bounce Back'. The initiative on skilled tradespeople to volunteer for rebuilding effort, and extended Sunrise's representations of audience participation. In this article, we examine Operation Back relation different accounts We look at interaction between management Back, draw both documents obtained under Right Information provisions. case provides basis considering role journalism managing public