A Cross-National Comparative Study of New Product Development Processes: Japan and the United States:
作者： X. Michael Song , Mark E. Parry
DOI: 10.1177/002224299706100201
关键词: Cross national 、 New product development 、 Marketing 、 Test (assessment) 、 Business
摘要: Drawing on the marketing and management literatures, authors identify strategic, tactical, environmental factors that influence commercial success of new products. They test resulti...
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