Insights on International Franchising: Entry Mode Decision
作者： Verónica Baena
DOI: 10.1080/10978526.2013.780453
关键词: Public economics 、 Enforcement 、 Internationalization 、 Economics 、 Corruption 、 Masculinity 、 Latin Americans 、 Industrial organization 、 Mode (statistics) 、 Transaction cost 、 Uncertainty avoidance
摘要: … to be a franchisee (direct franchisee or master franchisor) rises in nations characterized by high uncertainty avoidance. Following this reasoning, as the number of franchisee candidates …
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