Mass Media Interventions

摘要: Mass public health campaigns aim at channeling the power of media toward good, ensuring adequate exposure target audience. Public practitioners should learn how to harness different and successfully compete in a contested environment. The quality news reporting medicine is largely determined by medical journals, research, health-care institutions as well individual scientists competing for visibility, funding, profits. Audiences, however, are more active than usually assumed mass be appropriately used legitimate spaces debate social issues science–policy interface.