Focus Groups in Social Research

摘要: There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues practical requirements researcher, namely: kinds research for which groups are most least suitable; optimum size composition; designing focusing exercises, facilitation appropriate analysis. The authors use examples, drawn from their own experience, provide exercises further study. They address three main components composition, conduct analysis in also acknowledge impact Internet has had on by covering role `virtual groups'.