Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games
作者： Claudio M. Rocha , Janet S. Fink
DOI: 10.1016/J.TMP.2017.01.001
关键词: Tourism 、 Graduate students 、 Focus group 、 Advertising 、 Sport management 、 Travel experience 、 Psychology 、 Hospitality 、 Co-branding
摘要: … Drawing on signaling theory and branding framework, the aim of … Olympic Games and Brazil (as a tourism destination), and on the other, attitudes toward attending the 2016 Rio Olympic …
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