A method for testing the effect of management interventions on the satisfaction and loyalty of national park visitors

摘要: AbstractProviding visitors with satisfying experiences is integral to park management. Research has inferred the determinants of satisfaction and loyalty through theorizing, observational studies, statistical correlations. This article advocates randomized experiments as a complementary method for testing causal effect selected management interventions that change service quality on loyalty. An experiment using ranger presence enhanced toilets in West Australian national used illustrate approach. The rangers caused significantly improved rangers, related attributes, overall satisfaction, but not Enhancing had nonsignificant impacts. These results strongly suggest need further visitor-focused experimental research complement growing body parks investigating complex relationship among quality,