Corporate communication through nonviolent rhetoric

摘要: Purpose – The purpose of this paper is to examine some the problems associated with prevailing rhetoric in corporate communication. It proposes consideration nonviolent rhetorical approaches.Design/methodology/approach This explains communication's affinity for aggressive, militaristic language terms constraint time, and expediency efficiency standardized communication strategies designed large‐scale effectiveness. However, such run risk dehumanizing intended targets, distancing individuals, compromising socially responsible behavior. recent scandals unprecedented scale, occurring spite vast improvements theory technology, have highlighted need alternative approaches Further, it examines prerequisites that must exist based on be effective. conditions p...