Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements
作者： Ashwin Navin , Josh Smallman , Alvir Navin , David Harrison
DOI:
关键词: Advertising 、 Computer science 、 Recognition algorithm 、 Content Identifier 、 World Wide Web 、 Internet Protocol
摘要: A method, apparatus and system of exposure public internet protocol addresses in an advertising exchange server to improve relevancy advertisements are disclosed. In one embodiment, a method client device includes applying automatic content recognition algorithm determine identifier audio-visual data. The then associates the with advertisement data based on semantic correlation between meta-data provided by provider and/or identifier. may be generated through internet-protocol address associated application requesting receive compensation when is
lens.org 参考文章(880)
James Sabo, Chris Fulton, Mark Collins-Rector, Chad Shakley, Targeting advertising using web pages with video ,(1999)
Robert D. Nicholson, Barrie A. Saunders, System and method of selective advertising on a tv channel ,(2001)
Arding Hsu, Michael Wynblatt, A system for providing targeted internet information to mobile agents ,(1998)
Kenneth W. Wickes, Amit Kripalani, Deepthi Kandimalla, Adil Faisal, Standard based detection and launch of client applications ,(2007)
Mihailo M. Stojancic, Prashant Ramanathan, Jose Pio Pereira, Shashank Merchant, Media fingerprinting and identification system ,(2012)
Gerard Talatinian, Timothy W. Dygert, Sethu K. Madhavan, Playback device having text display and communication with remote database of titles ,(2002)
Daniel J. Shoff, Joseph H. Matthews, System and method for linking video, services and applications in an interactive television system ,(1999)
Patrick Donovan, Daniel O'Connor, Mark Pascarella, Systems and methods of searching for and presenting video and audio ,(2007)
Heinrich Sinnreich, Alan B. Johnston, Fixed-mobile communications with mid-session mode switching ,(2005)