A structural model of fashion‐oriented impulse buying behavior
作者： Eun Joo Park , Eun Young Kim , Judith Cardona Forney , None
DOI: 10.1108/13612020610701965
关键词: Maximum likelihood 、 Impulse (psychology) 、 LISREL 、 Psychology 、 Structural equation modeling 、 Social psychology 、 Metropolitan area 、 Positive emotion
摘要: Purpose – This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in context of shopping.Design/methodology/approach A self‐administered questionnaire developed from literature was administered 217 college students during a scheduled class. They were enrolled at one metropolitan university southwestern state USA. structural equation model using correlation matrix with maximum likelihood estimated by LISREL 8.53.Findings Fashion involvement emotion had effects on consumers' behavior having greatest effect. Hedonic tendency an important mediator determining buying.Research limitations/implications limited USA general products.Pract...
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