The product-specific nature of impulse buying tendency

作者: Michael A. Jones , Kristy E. Reynolds , Seungoog Weun , Sharon E. Beatty

DOI: 10.1016/S0148-2963(01)00250-8

关键词:

摘要: … This study extends previous conceptualizations and treats impulse buying tendency as … of the impulse buying behavior was a better predictor of actual impulse purchasing behavior …

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