The development of loyalty among novice and experienced customers of sport and fitness centres

摘要: Abstract Researchers suggest that as consumption progresses, consumers’ needs change. However, previous studies have shown few insights into the effect of service quality and satisfaction on customer loyalty across different stages. This study examines impact among novice experienced customers in context sports fitness centres. Altogether, 426 a public centre Greece participated study. The results indicate consistently affects overall both groups; is major driver only for customers, while customers’ future behaviours; however, its significantly greater customers. These findings contribute positively to our understanding how are developed influence retention practical implications limitations this also discussed.