Perishability, Yield Management, and Cross-Product Elasticity: A Case Study of Deep Discount Season Passes in the Colorado Ski Industry
DOI: 10.1177/0047287502041001003
关键词: Loyalty 、 Destinations 、 Consumer satisfaction 、 Yield management 、 Lift line 、 Crowding 、 Tourist industry 、 Agricultural economics 、 Perishability 、 Economics 、 Marketing
摘要: In September 1998, selected ski resorts in Colorado initiated a deeply discounted season pass program, offering 75% discount from the previous year’s prices to Front-Range skiers (Colorado residents). The purpose of this study was assess effects program on skier behavior. Specifically, influence programs behavior, cross-product elasticity, and market alienation assessed, comparing 1997-1998 1998-1999 seasons. While results are somewhat confounded by poor snow conditions season, appear have significantly influenced loyalty respective resorts. Finally, while declines destination satisfaction with levels lift line slope crowding were also identified, do not directly skiers’ overall satisfaction.
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