The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO
作者： Grid Thoma
DOI: 10.1080/13662716.2019.1633281
关键词: Trademarking 、 Pairing 、 Business 、 Valuation (finance) 、 Trademark 、 Econometric analysis 、 Microeconomics
摘要: The benefits of an IP strategy for innovative project that combines both patenting and trademarking are compared to those alone. results the proposed econometric analysis ...
unicam.it
sci-hub.se 参考文章(83)
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