Individual differences in the motivation to comply across cultures: The impact of social obligation.

作者: Daniel W Barrett , Wilhelmina Wosinska , Jonathan Butner , Petia Petrova , Malgorzata Gornik-Durose

DOI: 10.1016/J.PAID.2003.08.024

关键词: Contrast (statistics)Social environmentValue (ethics)Social psychologyCompliance (psychology)Cultural orientationCollectivismIndividualismPsychologySocial responsibility

摘要: Abstract This study investigated the hypothesis that similar behavior in different cultures may mask individual differences reasons for behavior. Most previous research on culture and has examined culture-based overt In contrast, present focused cultural variation identical (that is, motivation), rather than itself. Specifically, we impact of personal individual–collective primacy, individualism–collectivism, nationality social obligation-based compliance Poland United States. We found that, both nations, collectivists were more likely to be motivated comply with same request other-oriented self-oriented collective-primacy persons reported a greater tendency help stranger obligation their group did individual-primacy persons. Our (1) indicates motivation underlie cultures; (2) points an important new direction into across (3) demonstrates value circumscribed measures orientation prediction above beyond global measure.

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