North American audiences for news of emerging technologies: Canadian and US responses to bio‐ and nanotechnologies

摘要: New approaches are needed to think about audiences, subcultures, and publics in the context of increasing attention pluralistic nature modern societies. Subgroup differences influencing reactions technological change abound but may not correspond neatly national boundaries. Often attributed influence media messages, these more clearly associated with message interpretation than uniform effects. In other words, better understood as a function what audiences bring news information exposure content itself. As an example, this article considers persistent between US Canada opinions technology that can be traced through comparative survey data collected by Canadian government 2003, 2004 2005. Previous research author has suggested, based on from survey, accounted for differential dist...