Reaching Youth With Sexually Transmitted Disease Testing Building on Successes, Challenges, and Lessons Learned From Local Get Yourself Tested Campaigns

作者: Allison L. Friedman , Allison Bozniak , Jessie Ford , Ashley Hill , Kristina Olson

DOI: 10.1177/1524500414530386

关键词: ReferralTest (assessment)Sexually transmitted diseaseNew mediaReproductive healthTarget audienceSocial mediaPromotion (rank)MedicinePublic relations

摘要: … among young women and assess local social marketing efforts, the Centers for Disease … Sites were encouraged to consider all aspects of the marketing mix in their efforts. Each site …

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