Public health communication: Evidence for behavior change.

摘要: Contents: Preface. Introduction. R. Hornik, Public Health Communication: Making Sense of Contradictory Evidence. Part I: Deliberate Trials. J.K. Worden, B.S. Flynn, Using Mass Media to Prevent Cigarette Smoking. P. Palmgreen, L. Donohew, E.P. Lorch, R.H. Hoyle, M.T. Stephenson, Television Campaigns and Sensation Seeking Targeting Adolescent Marijuana Use: A Controlled Time Series Approach. J.P. Pierce, Macaskill, D. Hill, Long-Term Effectiveness the Early Led Antismoking in Australia. II: Evaluations Full-Scale Interventions. E.J. Roccella, The Contributions Education Toward Reduction Cardiovascular Disease Mortality: Experiences From National High Blood Pressure Program. A.F. Williams, Wells, D.W. Reinfurt, Increasing Seat Belt Use North Carolina. S. Emery, E. Gilpin, California Tobacco Control Program: Communication Project. M. Siegel, Biener, Impact on Progression Established Smoking: Results a Longitudinal Youth Study Massachusetts. K. Wellings, Evaluating AIDS Europe: Cross-National Comparison. McCombie, R.C. Anarfi, Effects Campaign Among Young People Ghana. V. White, Marks, Borland, Changes Sun-Related Attitudes Behaviors, Reduced Sunburn Prevalence Population at Risk Melanoma. D.L. Kincaid, A.P. Merritt, Nickerson, de Castro Buffington, M.P.P. Castro, B.M. Vasectomy Promotion Brazil. Zimicki, C.C. Verzosa, J.R. Hernandez, Guzman, Dayrit, A. Fausto, M.B. Lee, Improving Vaccination Coverage Urban Areas Through Campaign: 1990 Philippines Experience. J. McDivitt, P.S. Yoder, Contreras-Budge, McDowell, Rasmuson, Support Child Survival: Evidence Explanations Eight Countries. III: Behavior. D.P. Fan, Persuasive Information Secular Trends Health-Related Behaviors. S.B. Soumerai, Ross-Degnan, J.S. Kahn, Professional Warnings About Association Between Aspirin Children Reye's Syndrome. Viswanath, Finnegan, Jr., Reflections Community Campaigns: Capacity Effect Change. IV: Cross-Case Overviews. A.L. McAlister, Fernandez, "Behavioral Journalism" Accelerates Diffusion Healthy Innovations. W. Smith, Prevention Vaccines Care: New Ways Look Program Success. L.B. Snyder, M.A. Hamilton, Meta-Analysis U.S. Behavior: Emphasize Enforcement, Exposure, Information, Beware Trend. Epilogue: Evaluation Design for Programs.