Corporate Social Responsibility in Colombia: Making Sense of Social Strategies

作者: Adam Lindgreen , José-Rodrigo Córdoba , François Maon , José María Mendoza

DOI: 10.1007/S10551-010-0616-9

关键词:

摘要: As corporate social responsibility (CSR) grows increasingly well known and accepted worldwide, organizations attempt to make sense of their strategies bridge the gap between current situation what stakeholders expect them. If represent a potential stepping stone more sophisticated forms CSR, then research must investigate that have adopted. After defining framework for classifying analyzing organizations’ strategies, this article considers empirical evidence from 10 case studies in Colombia reveal how might build on involvement engage CSR practices. The also suggests some different trajectories follow.

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