The reach and effectiveness of a national mass media-led smoking cessation campaign in The Netherlands.

摘要: OBJECTIVES: This study examined the reach, effectiveness, and cost-effectiveness of a mass media-led smoking cessation campaign including television shows, clinic, quit line, local group programs, comprehensive publicity campaign. METHODS: A random sample baseline smokers (n = 1338) was interviewed before after at 10-month follow-up. nonpretested control 508) incorporated to for test effects. RESULTS: Most were aware campaign, although active participation rates low. Dose-response relations between exposure quitting found. The follow-up point prevalence abstinence rate attributable estimated be 4.5% effects secular trends. cost per long-term quitter about $12. CONCLUSIONS: In spite massive rise in tobacco promotion expenditures prior absence governmental over media, under s...