Stakeholder Power In Destination Branding: A Methodological Discussion

摘要: This paper presents a methodology to assess stakeholder power within the context of destination branding that triangulates positional, reputational and decision-making approaches power. Power is everywhere in tourism study has been examined from different perspectives. From macro perspective, studied as an essential component public policies planning analysis well critical issue relates political economy development micro or image centred discussed Foucaldian terms one major forces shapes construction tourist gaze. Stakeholder literature describes attribute together with legitimacy urgency conceptualized ability threaten organization. The characterize stakeholders their relative problematic measurement methods are available for assessing such positional method, method method. Following Westerheijden's conceptualization, process may be combined. use three allows triangulation results therefore providing greater generalizability branding.