Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity

摘要: Following a decade that produced astonishing player salaries, continued mobility, widespread corporate involvement, and skyrocketing ticket prices broadcast rights fees, North American major league professional sport teams enter the 21st century encountering number of significant challenges. An analysis aforementioned trends yields valuable insight into future team management in America leads to identification primary concern owners operators, managing franchise's brand equity. With increasingly reaping profits from long-term appreciation team's value while continuing lose money on yearly basis, there will be an increased focus strengthening brands. This new lead build maintain equity through two means: acquisition assets enhancement customer relationships. Each these predictions is explained depth this paper ...