摘要: The purpose of this paper is to analyse selected characteristics, attitudes and opinions organic food e-consumers (online shoppers) in Poland.,A survey was conducted among 1,000 inhabitants Poland aged 15-65. sample resembled the general population, regarding: age, sex, education size city origin. In total, 63 respondents reported buying online. This segment compared with rest use two-tailed t-tests. A logistic regression model applied identify determinants online shopping Poland.,In a model, income, willingness pay (WTP) premium price for food, importance attached product appearance quality signs turned out be statistically significant behaviour Poland. Higher higher WTP increase likelihood being an e-consumer, while age decrease it.,First, some have been identified. Second, study has provided frameworks selection motives, barriers development market, authenticity assessment criteria, distribution channels, characteristics.,The findings may useful industry due identification role purchases consumption motives.,To best author’s knowledge, first
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