An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media

作者: E. Theocharidis , A.I. , Argyropoulou , M. , Karavasilis

DOI: 10.3390/SU12218973

关键词:

摘要: … on consumers’ behavior. To investigate … managers, and social media specialists to keep consumers in mind, offer them useful information and services, and have a trustworthy behavior …

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