International marketing and trade of quality food products

摘要: Due to increased purchasing power of certain consumer segments all over the world and related growing demand for food specialties differentiated goods in international markets, agri-food trade marketing is no longer focused on commodities only. Key concepts 'Marketing', 'International Trade' 'Quality' are taking forefront scientific debate among agricultural economists dealing with products markets. The need knowledge about several aspects quality growing.The aim this book link these key together consider connections, overlaps, contradictions complementarities between them. This contains peer-reviewed articles covering a range studies edited support BEAN-QUORUM project, funded by European Union's Asia Link Programme. topics covered from geographical indications organic food; fair functional requirements impact quest quality. scope broad perspectives vary including consumer, producer supply chain side. focal interest also competitiveness, policy, potential demand. researchers practitioners networks types.