Method and apparatus for replacement of on-line advertisements

摘要: An Internet/world-wide-web-based advertisement replacement system and methodology for replacing advertising content on web-based communications received by users. The comprises a web-browser device computer terminal receiving the having original including target uniform resource locator (URL); filter mechanism identifying provided in communication; and, with new display at terminal, determined based user profile information maintained URL enabling access to destination web-site affiliated advertisers providing content.