Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
作者： Jamie Carlson , Mohammad M Rahman , Alexander Taylor , Ranjit Voola , None
DOI: 10.1016/J.JRETCONSER.2017.10.002
关键词:
摘要: … nature of VIBE, we argue that the VIBE dimensions derived from a social media brand page environment have a positive effect on a measurement index of VIBE formed by these …
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