The influence of personality on acceptability of sustainable transport policies
作者： Junghwa Kim , Jan-Dirk Schmöcker , Cecilia Jakobsson Bergstad , Satoshi Fujii , Tommy Gärling
DOI: 10.1007/S11116-013-9502-5
关键词:
摘要: Previous research has shown that fairness, infringement on freedom, and perceived effectiveness are determinants of transport pricing acceptability. In the present study we investigate acceptability environmental (carbon) taxation for which trust in government concern additional determinants. Carbon is an extension fuel taxes may thus be viewed as pricing. Our main focus role played by personality traits. Structural equation modeling reveals related to traits extraversion, agreeableness, conscientiousness. Extraverted individuals have higher levels leads Also correlations between agreeableness conscientiousness well problem awareness personal norm observed. We discuss strategies effective marketing transportation policies considering how
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