Public relations as “practice:” applying the theory of Alasdair MacIntyre
作者： Roy V. Leeper , Kathie A. Leeper
DOI: 10.1016/S0363-8111(01)00101-1
关键词:
摘要: Abstract Public relation’s search for a unifying theory may be fulfilled through application of Alasdair MacIntyre’s concept “practice,” very specific and value-laden concept. This article explores what it would mean to public relations practice in the term argues that such an approach is value field.
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sci-hub.se 参考文章(40)
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