Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior
作者： Johanna Palcu , Simona Haasova , Arnd Florack
DOI: 10.1016/J.APPET.2019.04.007
关键词:
摘要: In print advertising, the use of static pictures depicting models eating food is common practice. However, less is known about how the depiction of models in different phases of …
sci-hub.se 参考文章(53)
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