Evaluating Marketing Efficiency of Tomato in Khartoum State, Sudan

摘要: The study aimed to evaluate the marketing efficiency of tomato in Khartoum State central markets at winter 2010. depended mainly on primary data, which was collected through questionnaire. About 18 and 30 wholesaler retailer were selected, respectively. Relevant secondary data also collected. analyzed using descriptive statistics. Also, specifically estimated distribution net margins among various agents: retailer. revealed that; majority respondents aged group more than 31 years age, about 100% male, 20, 13, 45 2% represented illiterate, organic, primary, university education level for wholesalers, indicated that retailers had scattered from organic (10%), (80%) (10%) education. 81% 90% wholesalers experience five years. Wholesalers generally got higher with exception market, where wholesalers. By same sequence margins, followed wholesaler. Retailers Omdurman market ranked top respect by Bahari (at wholesale & retail levels). Increasing reducing costs (transportation handling, packing other cost items) encouragement investment this activity recommendations study. © 2011 Friends Science Publishers Key Word: Marketing efficiency; margins; Wholesaler; Retailer