Marketing Margin and Pricing efficiency Analysis of Tomato Production in Sudan

摘要: Normal 0 false EN-GB X-NONE AR-SA Salih Kheiralla Hussein 1 , Dr.Venkatram 2 Dr.K.R.Ashok 3 Dr. V. Ravi Chandran 4 Abstract The study aimed to examine marketing margin and pricing efficiency of tomato among the three (3) selected markets; Khartoum, Madani Sinnar markets in Sudan. A systematic random sampling technique was used collect primary data on trader’s characteristics factors area. Secondary for price were collected from Federal Ministry Agriculture Irrigation, Department Agricultural Economic Statistic. Descriptive statistics, analysis, multiple regression analysis bivariate correlation coefficient analyze collected. result showed that most respondents (66.7%) between 21-50 years age, 70% sampled had formal education. In addition, majority (86.7%) have been business more than 10 experience marketing. recorded by an average wholesalers (2.33SG/kg) while it (0.74SG/kg) retailers depicting percentage 74% 18.5%, retailers, respectively. Transportation cost accounted large component total this is followed packing cost. Furthermore, regressions revealed transportation cost, level education significant affect market pairs 0.78 0.86 which implies efficient communication markets. Thus, effort improve means educe costs will marketers. Key words: Marketing margin, efficiency, wholesaler retailer ________________________________________________________ 1. PhD Scholar, Rural Management, Tamil Nadu University, Coimbatore-03, India Email: salihkh2004@yahoo.com 2. Professor 3. Economic, ashok10tnau@yahoo.com 4. Extension, Email : drvrextention@gmail.com