Service Offering at Electrical Equipment Manufacturers

摘要: Purpose of the article: The aim paper is to uncover ways managing service offering provided by electrical equipment manufactures in Czech Republic. segment extremely important for industry nowadays, especially because many companies being subcontractors car and mechanical engineering. producers electric comply with classification CZ-NACE 27. Methodology/methods: questionnaire form Likert scale was prepared gather information about customer services. respondents were usually directors or managers, e.g. employees high competencies knowing services this particular market. total 22 included survey. Research focused on following industries classifications belonging 27: 27, 271 273. According Statistical Office number these 3 segments 136. It means 16,2% 27 participated our research. Basic statistical methods used analyse complete database. Scientific aim: deals problem today’s manufacturers. Global understanding that manufacturers really develop, sell, deliver manage still limited. Findings: Managing today‘s shows 1) Manufacturers not offer only tangible products, but also wide range even support. 2) New products are designed according company technicians, their customers. Their developed, tested improved needs. 3) Services provide complex care from time product selection its end. Conclusions: need enlarge be able satisfy Therefore often focus Adding extend through possible acting eroding margins. Customer help life cycles, develop long-term relationship lock out competitors, increase revenue, etc