The Office of Communications

摘要: The Office of Communications is one several institutions crucial to the start-up White House because central place effective communications in a successful presidency. (1) four presidents elected second term post--World War II period each had an operation addition being personally communicator. What organization brought them was opportunity publicly display issues on which they wanted focus as well develop strategies designed achieve their personal, policy, and electoral goals. components for Presidents Eisenhower, Nixon, Reagan, Clinton included personal attributes that incorporated daily press operations or, case individual, Press Secretary James Hagerty, capable planning ahead presidential administration-wide publicity. From Eisenhower's administration present, has evolved into system plays key role strategic planning, its mission coordination people, programs, institutions. front center campaigns waged behalf president his programs. production roles director office those who serve it are While vital presidency no matter serves chief executive, position proved be volatile one. Since creation 1969, twenty-two people have headed it. That less than year half per director. There been approximately same number secretaries, but existed since 1929, forty years more Communications. casualty rate directors reflects difficult environment he or she operates multiple sometimes conflicting demands placed person. (2) George Stephanopoulos, held post first months administration, observed relieved not surprise. "By definition, if President isn't doing well, it's problem. That's always going natural make change." (3) responsible how yet little way resources affect outcomes form basis judging performance. For reason, her hot seat. Environment within Functions important can seen manner topic drives agenda staff meetings, size commitment function insinuated itself almost every office. Successful Is Linked Policy Operational Aspects Presidency Presidential relates directly what does effectively use organizational publicize goals achievements. "A strategy only aspect presidency," Mike McCurry, secretary Clinton. You good solid sense priority where you're mission, everything supportive that. involves leadership from Chief Staff, policy legislative relations Hill. It's all part seamless whole. makes (4) developing aim at building perception among policies altered lives positive manner. …