摘要: We examine the problem of pricing in a market where one brand acts as price leader. develop procedure to estimate leader's rule, which is optimal given sales target objective, and allows for inclusion demand forecasts. illustrate our estimation by calibrating this rule both leader follower using data on past prices from mid-size sedan segment U.S. automobile market. Our results suggest that leader-follower system (Stackelberg) seems more consistent with behavior market, than mutually independent (Nash). also find explains better other schemes do not account optimizing part follower.
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