Exploring online comments from a strategic marketing stance to reduce wildlife crime

作者: Sheen Kachen , Anjala S. Krishen

DOI: 10.1002/MAR.21420

关键词:

摘要: … According to the World Wildlife … Wildlife Crime Report, that reports of alleged wildlife crime incidents to NGOs rose again in 2018, with an increase of more than 17% since our first report …

参考文章(36)
John A. Zahorik, Encouraging--and Challenging--Students' Understandings. Educational Leadership. ,vol. 54, pp. 30- 32 ,(1997)
Jackson Kytle, Albert Bandura, Social learning theory Canadian Journal of Sociology-cahiers Canadiens De Sociologie. ,vol. 2, pp. 321- ,(1977) , 10.2307/2065952
C. Mitchell Adrian, G. Dean Palmer, Toward a Model for Understanding and Improving Educational Quality in the Principles of Marketing Course Journal of Marketing Education. ,vol. 21, pp. 25- 33 ,(1999) , 10.1177/0273475399211004
Nigel South, Tanya Wyatt, Comparing Illicit Trades in Wildlife and Drugs: An Exploratory Study Deviant Behavior. ,vol. 32, pp. 538- 561 ,(2011) , 10.1080/01639625.2010.483162
J. S. Johar, M. Joseph Sirgy, Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal Journal of Advertising. ,vol. 20, pp. 23- 33 ,(1991) , 10.1080/00913367.1991.10673345
Hongxia Zhang, Jin Sun, Fang Liu, John G. Knight, Be rational or be emotional: advertising appeals, service types and consumer responses European Journal of Marketing. ,vol. 48, pp. 2105- 2126 ,(2014) , 10.1108/EJM-10-2012-0613
Robert V. Kozinets, The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities Journal of Marketing Research. ,vol. 39, pp. 61- 72 ,(2002) , 10.1509/JMKR.39.1.61.18935
Albert A. Barreda, Anil Bilgihan, Khaldoon Nusair, Fevzi Okumus, Generating brand awareness in Online Social Networks Computers in Human Behavior. ,vol. 50, pp. 600- 609 ,(2015) , 10.1016/J.CHB.2015.03.023
Morris B. Holbrook, Rajeev Batra, Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Journal of Consumer Research. ,vol. 14, pp. 404- 420 ,(1987) , 10.1086/209123