Moon shots for management.

摘要: In May 2008, a group of management scholars and senior executives worked to define an agenda for during the next 100 years. The so-called renegade brigade, led by Gary Hamel, included academics, such as C.K. Prahalad, Peter Senge, Jeffrey Pfeffer; new-age thinkers, like James Surowiecki; progressive CEOs, Whole Foods' John Mackey, W.L. Gore's Terri Kelly, IDEO's Tim Brown. What drew them together was set shared beliefs about importance sense urgency reinventing it new era. group's first task compile roster challenges that would focus energies innovators around world. Accordingly, in this article, Hamel (who has up Management Lab, research organization devoted innovation) outlines 25 "moon shots"--ambitious goals managers should strive achieve process create 2.0. Topping list is imperative extending management's responsibilities beyond just creating shareholder value. To do so will require both reconstructing field's philosophical foundations work serves higher purpose fully embedding ideas community citizenship into organizations. A number on ameliorating toxic effects hierarchy. Others better ways unleash creativity capitalize employees' passions. Still others seek transcend limitations traditional patterns thinking. Not all moon shots are new, but many tackle issues endemic large Their inspire solutions long-simmering problems making every company genuinely human people who there.