Using Single Colors and Color Pairs to Communicate Basic Tastes.

摘要: Recently, it has been demonstrated that people associate each of the basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors red, green, black, white). In present study, we investigated whether pairs (both associated a particular taste or word) would give rise to stronger associations relative were different tastes. We replicate findings previous studies highlighting existence robust crossmodal correspondence between individual However, while there was evidence could indeed communicate information more consistently than single colors, our participants took twice as long match color colors. Possible reasons for these results are discussed.