Bringing about Sustainable Change in Product Development: Theory versus Practice

摘要: Using a change management perspective, this paper studies the implementation process of life cycle thinking and sustainable design in practice, based on empirical data from eight firms involved product development. The indicate that different take trajectories approaches towards implementation, which turn depends number human factors, including participation employees, training, resistance to etc. As result study, model for is presented. Firms can use insights improvement adaptation existing methodologies choosing fitting approach integrating thinking.