Revenue Management of Flexible Products

作者: Guillermo Gallego , Robert Phillips

DOI: 10.1287/MSOM.1040.0054

关键词:

摘要: Aflexible product is a menu of two or more alternative, typically substitute, products offered by constrained supplier using sales booking process. The reserves the right to assign customers who purchase flexible one alternatives at time near end An example would be an airline offering morning flight consisting specific flights serving same market. Flexible are currently number industries including air cargo, tour operators, and Internet advertising. have advantage increasing overall demand enabling better capacity utilization cost potentially cannibalizing high-fare for products. This paper introduces concept derives conditions algorithms management single We use numerical simulation illustrate benefits from discuss extension approach general settings.

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