Categorizing health-related cues to action: using Yelp reviews of restaurants in Hawaii

摘要: Yelp, a social media site, undeniably has an influence on consumers' food choice in spite of its ability to reflect real voice being criticized. Since unhealthy choices contribute health problems, such as obesity and malnourishment, we attempted examine these problems by better understanding consumers through health-related cues action—a construct from the Health Belief Model (HBM)— Yelp Honolulu's restaurant reviews. Our research revealed 13 main categories: Ingredient, Type food, Taste, Lifestyle, Cooking, Option, Price, Portion, Well-being, Nutrition, Hygiene, Emotional attachment indulgence, Feeling. We argue that categories may ultimately lead make healthier choices. In search most appealing way communicate with target group, underlying concepts derived can be tested. Marketers industry (or public policy-makers) craft their strategies for healthy brands/products ...