Conceptualizing self‐monitoring: links to materialism and product involvement
作者： Beverly A. Browne , Dennis O. Kaldenberg
DOI: 10.1108/07363769710155848
关键词:
摘要: … overall consumer involvement with the product category was … ‐monitors experiencing more product involvement than low … the product) and interest (having enduring product involvement…
emeraldinsight.com 参考文章(26)
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